about the project
CAMIC/ACCAM — Brand & Website Redesign
CAMIC/ACCAM — Brand & Website Redesign
A full rebrand and website redesign for a national insurance association — built to be modern, bilingual, and easy to manage. Still live years later.
A full rebrand and website redesign for a national insurance association — built to be modern, bilingual, and easy to manage. Still live years later.
Case Study
UX/UI
Web Design
Branding
Bilingual
MY ROLE
UX/UI Designer
UX/UI Designer
TOOLS
Illustrator · Photoshop
Adobe XD · WordPress
TYPE
Client Project
Client Project
the brief
A national association with an outdated image
A national association with an outdated image
CAMIC (the Canadian Association of Mutual Insurance Companies) is a national association representing Canada's mutual insurance companies. Their brand and website no longer reflected who they were — the identity felt dated, and the site was hard to use and even harder for their team to update. The goal was clear: modernize the brand, rebuild the website from the ground up, and make it something CAMIC could actually maintain on their own — in both official languages.
CAMIC (the Canadian Association of Mutual Insurance Companies) is a national association representing Canada's mutual insurance companies. Their brand and website no longer reflected who they were — the identity felt dated, and the site was hard to use and even harder for their team to update. The goal was clear: modernize the brand, rebuild the website from the ground up, and make it something CAMIC could actually maintain on their own — in both official languages.
the problem
A dated brand and a website stuck in the past
A dated brand and a website stuck in the past
The existing logo and site didn't match the credibility of a national association. The website was visually out of date, hard to navigate, and not responsive — and because it wasn't built for easy editing, even small updates were a struggle for the CAMIC team.
On top of that, the site needed to be fully bilingual, English and French. At the time there were no simple tools to manage this, so everything had to be handled manually. It was also a design challenge on its own — English and French sentences aren't the same length, so the layouts had to stay flexible enough to look right in both languages without breaking.
The challenge: rebuild the brand and the site into something modern, responsive, easy to maintain, and bilingual — without losing the trust CAMIC had built over decades.
The existing logo and site didn't match the credibility of a national association. The website was visually out of date, hard to navigate, and not responsive — and because it wasn't built for easy editing, even small updates were a struggle for the CAMIC team.
On top of that, the site needed to be fully bilingual, English and French. At the time there were no simple tools to manage this, so everything had to be handled manually. It was also a design challenge on its own — English and French sentences aren't the same length, so the layouts had to stay flexible enough to look right in both languages without breaking.
The challenge: rebuild the brand and the site into something modern, responsive, easy to maintain, and bilingual — without losing the trust CAMIC had built over decades.
How might we bring a dated national brand into the modern web — clean, responsive, and bilingual — while keeping the trust it had earned over decades?
How might we bring a dated national brand into the modern web — clean, responsive, and bilingual — while keeping the trust it had earned over decades?
the BEFORE
What wasn't working
What wasn't working
Before any redesign, it helped to look honestly at what wasn't working. The old CAMIC site felt dated and cluttered, the navigation made it hard to find key information, and nothing adapted well to different screen sizes. The logo, too, felt stuck in an earlier era — it didn't carry the weight or credibility of a national association.
Before any redesign, it helped to look honestly at what wasn't working. The old CAMIC site felt dated and cluttered, the navigation made it hard to find key information, and nothing adapted well to different screen sizes. The logo, too, felt stuck in an earlier era — it didn't carry the weight or credibility of a national association.
the BRANDING
A brand with intention behind it
A brand with intention behind it
The old logo felt dated and didn't carry the weight of a national association. As a team, we brainstormed the keywords and values that define CAMIC — Mutual, Leader, National, Community, Local, and Insurance — and sketched ideas together before deciding on a direction. From there, I designed the final logo in Illustrator.
The logo took shape around three ideas:
The maple leaf — the national identity (Canada)
The unifying ring — CAMIC bringing its members together
The community — the people at the center of it all
The color system carried the same intention: red for Canada, orange for strength and leadership, and yellow for warmth — grounded with neutral grey and a deep charcoal for balance. The result is a modern, confident identity that finally matches the credibility of the association behind it.
Every element meant something. Nothing was there by accident.
The old logo felt dated and didn't carry the weight of a national association. As a team, we brainstormed the keywords and values that define CAMIC — Mutual, Leader, National, Community, Local, and Insurance — and sketched ideas together before deciding on a direction. From there, I designed the final logo in Illustrator.
The logo took shape around three ideas:
The maple leaf — the national identity (Canada)
The unifying ring — CAMIC bringing its members together
The community — the people at the center of it all
The color system carried the same intention: red for Canada, orange for strength and leadership, and yellow for warmth — grounded with neutral grey and a deep charcoal for balance. The result is a modern, confident identity that finally matches the credibility of the association behind it.
Every element meant something. Nothing was there by accident.
The old logo felt dated and didn't carry the weight of a national association. As a team, we brainstormed the keywords and values that define CAMIC — Mutual, Leader, National, Community, Local, and Insurance — and sketched ideas together before deciding on a direction. From there, I designed the final logo in Illustrator.
The logo took shape around three ideas:
The maple leaf — the national identity (Canada)
The unifying ring — CAMIC bringing its members together
The community — the people at the center of it all
The color system carried the same intention: red for Canada, orange for strength and leadership, and yellow for warmth — grounded with neutral grey and a deep charcoal for balance. The result is a modern, confident identity that finally matches the credibility of the association behind it.
the PROCESS
A reason behind every page
A reason behind every page
With the brand direction set, the focus moved to the website itself. Before designing a single screen, we mapped out the full structure of the site — organizing everything from the main pages to the member area into a clear, logical sitemap. For a content-heavy association site, getting this structure right was what would make the site easy to navigate and easy for CAMIC to maintain.
From there, we sketched early wireframes by hand to test layouts quickly, decide what belonged where, and agree on a direction as a team before moving into design. Working through the structure on paper first kept the focus on usability and flow, not just looks.
With the brand direction set, the focus moved to the website itself. Before designing a single screen, we mapped out the full structure of the site — organizing everything from the main pages to the member area into a clear, logical sitemap. For a content-heavy association site, getting this structure right was what would make the site easy to navigate and easy for CAMIC to maintain.
From there, we sketched early wireframes by hand to test layouts quickly, decide what belonged where, and agree on a direction as a team before moving into design. Working through the structure on paper first kept the focus on usability and flow, not just looks.
With the brand direction set, the focus moved to the website itself. Before designing a single screen, we mapped out the full structure of the site — organizing everything from the main pages to the member area into a clear, logical sitemap. For a content-heavy association site, getting this structure right was what would make the site easy to navigate and easy for CAMIC to maintain.
From there, we sketched early wireframes by hand to test layouts quickly, decide what belonged where, and agree on a direction as a team before moving into design. Working through the structure on paper first kept the focus on usability and flow, not just looks.
Good structure is invisible — you only notice when it's missing.
Good structure is invisible — you only notice when it's missing.
Information Architecture
Information Architecture
Sketching the Layouts
Sketching the Layouts
the UX IMPROVEMENTS
Every change had a reason
Every change had a reason
Redesigning the visual identity was only part of the challenge. The existing website had real usability problems that made it harder for users to find what they needed and for CAMIC to manage their own content. Here are the three areas where UX decisions made the biggest difference.
Redesigning the visual identity was only part of the challenge. The existing website had real usability problems that made it harder for users to find what they needed and for CAMIC to manage their own content. Here are the three areas where UX decisions made the biggest difference.
With the brand direction set, the focus moved to the website itself. Before designing a single screen, we mapped out the full structure of the site — organizing everything from the main pages to the member area into a clear, logical sitemap. For a content-heavy association site, getting this structure right was what would make the site easy to navigate and easy for CAMIC to maintain.
From there, we sketched early wireframes by hand to test layouts quickly, decide what belonged where, and agree on a direction as a team before moving into design. Working through the structure on paper first kept the focus on usability and flow, not just looks.
Good structure is invisible — you only notice when it's missing.
Improvement 1 — Navigation
Improvement 1 — Navigation
Navigation & Hierarchy
Navigation & Hierarchy
The old navigation was cluttered with unnecessary items — including a 'No Access' button visible to everyone and no clear hierarchy between sections. Users had no way to quickly understand where they were or where to go next. We simplified the navigation to only what users actually needed, created a clear visual hierarchy, and made the call to action obvious.
The old navigation was cluttered with unnecessary items — including a 'No Access' button visible to everyone and no clear hierarchy between sections. Users had no way to quickly understand where they were or where to go next. We simplified the navigation to only what users actually needed, created a clear visual hierarchy, and made the call to action obvious.
Improvement 2 — Footer
Improvement 2 — Footer
Information Architecture
The old footer was overwhelming — dozens of links, many irrelevant, and contact information buried and too small to read. We stripped it down to only the most relevant links and made contact information prominent and easy to find. Less noise, more clarity.
The old footer was overwhelming — dozens of links, many irrelevant, and contact information buried and too small to read. We stripped it down to only the most relevant links and made contact information prominent and easy to find. Less noise, more clarity.
Improvement 3 — Role-Based Access
Improvement 3 — Role-Based Access
Designing for Multiple Users
CAMIC has three distinct user types — general public, members, and board members — each with different needs and access levels. The old site treated everyone the same, which meant members had to navigate public content to find what was relevant to them. We designed a role-based experience: the public sees a clean public site, members see a private navigation with their own home, and board members have a completely separate account with restricted content. Each user sees exactly what they need — nothing more, nothing less.
CAMIC has three distinct user types — general public, members, and board members — each with different needs and access levels. The old site treated everyone the same, which meant members had to navigate public content to find what was relevant to them. We designed a role-based experience: the public sees a clean public site, members see a private navigation with their own home, and board members have a completely separate account with restricted content. Each user sees exactly what they need — nothing more, nothing less.
Good UX isn't just about how something looks — it's about making sure the right person finds the right thing at the right time.
Good UX isn't just about how something looks — it's about making sure the right person finds the right thing at the right time.
the solution
A modern site, built to last
A modern site, built to last
The final website brought everything together — the new brand, a clear structure, and a clean, modern design that finally matched the credibility of a national association. Built to be fully responsive, it works just as well on a phone as it does on a desktop.
Just as important, the site was built so the CAMIC team could manage and update it themselves, and it handles both English and French throughout — with layouts flexible enough to hold up in either language.
The proof is in its staying power: years later, the site is still live and still serving CAMIC, largely as we designed it.
Good design doesn't just launch — it lasts.
Good design doesn't just launch — it lasts.
Good design doesn't just launch — it lasts.
Visit the Live Site
Visit the Live Site
the REFLECTION
What this project taught me
What this project taught me
What I'm Most Proud Of
What I'm Most Proud Of
The site is still live. Years later, camic.ca is still running largely as we designed it — and the CAMIC team can manage it themselves. That's the part I'm most proud of. Not the visual design, not the new logo, but the fact that we built something that actually lasted and that the client could own. Good design should outlive the project.
The site is still live. Years later, camic.ca is still running largely as we designed it — and the CAMIC team can manage it themselves. That's the part I'm most proud of. Not the visual design, not the new logo, but the fact that we built something that actually lasted and that the client could own. Good design should outlive the project.
What I'd Do Differently
What I'd Do Differently
We designed in English first, then translated into French — and that's when things started breaking. French sentences are longer, and sections that looked clean in English became cramped or misaligned in French. I'd do it differently now. For a bilingual product, translation can't be the last step — it has to be part of the design process from day one.
I'd also spend more time at the start understanding specific user pain points before redesigning everything at once. Fix the biggest problems first, test them, then move on. Do less, but do it better.
We designed in English first, then translated into French — and that's when things started breaking. French sentences are longer, and sections that looked clean in English became cramped or misaligned in French. I'd do it differently now. For a bilingual product, translation can't be the last step — it has to be part of the design process from day one.
I'd also spend more time at the start understanding specific user pain points before redesigning everything at once. Fix the biggest problems first, test them, then move on. Do less, but do it better.
What's Next
CAMIC gave me my first real experience designing for a client with real constraints — a bilingual audience, a tight scope, and a team working fully remotely. It's the foundation I've been building on ever since. The next step is bringing that same real-world thinking to more complex product challenges — deeper user research, more iteration, and design that's not just delivered but continuously improved.
CAMIC gave me my first real experience designing for a client with real constraints — a bilingual audience, a tight scope, and a team working fully remotely. It's the foundation I've been building on ever since. The next step is bringing that same real-world thinking to more complex product challenges — deeper user research, more iteration, and design that's not just delivered but continuously improved.
Designing for two languages means designing twice — build that in from the start.