Hey, I'm Ivan.
Product Designer with roots in Industrial Design.

From physical products to digital experiences — I design things that actually work for the people using them. Clean interfaces. Accessible by default. Built to last.

Hey, I'm Ivan.
Product Designer with roots in Industrial Design.

From physical products to digital experiences — I design things that actually work for the people using them. Clean interfaces. Accessible by default. Built to last.

Hey, I'm Ivan.
Product Designer with roots in Industrial Design.

From physical products to digital experiences — I design things that actually work for the people using them. Clean interfaces. Accessible by default. Built to last.

Projects

TrainUp — Fitness App

TrainUp — Fitness App

A fitness app for people who want to work out but don't know where to start. Custom workouts based on your equipment, your time, your fitness level, and your goals — no gym, no guesswork.

A fitness app for people who want to work out but don't know where to start. Custom workouts based on your equipment, your time, your fitness level, and your goals — no gym, no guesswork.

Case Study

UX/UI Design

Mobile

Accessibility

B2C

TrainUp — E-Commerce

A fitness e-commerce store designed to help users find exactly what they need — not to get lost in it. Built as part of the TrainUp ecosystem, bridging the gap between the app and the equipment that powers it.

A fitness e-commerce store designed to help users find exactly what they need — not to get lost in it. Built as part of the TrainUp ecosystem, bridging the gap between the app and the equipment that powers it.

Case Study

UX/UI Design

Web Design

E-commerce

B2C

TrainUp — Brand Identity

The visual foundation behind the entire TrainUp ecosystem — logo, color system, and typography built to feel empathetic and approachable, yet bold enough to make people want to move.

The visual foundation behind the entire TrainUp ecosystem — logo, color system, and typography built to feel empathetic and approachable, yet bold enough to make people want to move.

Case Study

Branding

Visual Design

Design Systems

B2C

CAMIC — Brand & Website Redesign

A rebrand and website redesign for CAMIC, the national association representing Canada's mutual insurance companies. We transformed a dated identity and an aging website into something modern, responsive, and built to last — and it's still serving them today.

A rebrand and website redesign for CAMIC, the national association representing Canada's mutual insurance companies. We transformed a dated identity and an aging website into something modern, responsive, and built to last — and it's still serving them today.

Case Study

UX/UI

Web Design

Branding

Bilingual

About Ivan

I've spent years designing things people interact with — just not always on a screen.

My background is in Industrial and Graphic Design, where human-centered thinking wasn't a methodology — it was the foundation of everything. You don't design a physical product without deeply understanding the person using it. Now I'm bringing that same thinking to digital products.

I'm originally from Colombia. Three years in Australia, five in Canada, and countless trips in between — living abroad and meeting people from completely different walks of life has made me genuinely empathetic in a way that directly shapes how I design. I don't just think about the average user. I think about everyone who might interact with something, because I've been the outsider trying to figure out how things work in a place that wasn't built for me.

Outside of work I'm usually on a tennis court, hunting down good food somewhere new, or planning the next adventure. I'm easygoing, direct, and at my best when collaborating with people who genuinely care about what they build.

Based in Saskatchewan, Canada — open to remote opportunities worldwide.

Lake Louise - Canada

Contact

Let's work together

I'm currently open to remote opportunities worldwide. Whether you have a role in mind, a project to discuss, or just want to say hi — my inbox is always open.

I'm currently open to remote opportunities worldwide. Whether you have a role in mind, a project to discuss, or just want to say hi — my inbox is always open.

Let's work together

I'm currently open to remote opportunities worldwide. Whether you have a role in mind, a project to discuss, or just want to say hi — my inbox is always open.

hello@ivanrojas.design

Get in Touch

hello@ivanrojas.design

Designed & built by Ivan Rojas

© 2026

hello@ivanrojas.design

Designed & built by Ivan Rojas

© 2026

hello@ivanrojas.design

Designed & built by Ivan Rojas

© 2026