Hey, I'm Ivan.
Product Designer

I started by designing physical products, now I design digital ones. Same rule for both: it has to work for the people using it.

Hey, I'm Ivan.
Product Designer

I started by designing physical products, now I design digital ones. Same rule for both: it has to work for the people using it.

Hey, I'm Ivan.
Product Designer

I started by designing physical products, now I design digital ones. Same rule for both: it has to work for the people using it.

Projects

FITNESS APP

TrainUp

TrainUp

A fitness app for people who want to work out but don't know where to start. Custom workouts based on your equipment, your time, your fitness level, and your goals.

Part of one design system across app, store, and brand.

A fitness app for people who want to work out but don't know where to start. Custom workouts based on your equipment, your time, your fitness level, and your goals.

Part of one design system across app, store, and brand.

Case Study

UX/UI Design

Mobile

Accessibility

B2C

AI TOOL

Hue

Hue

An AI tool that turns a few words into a full color system, with a live preview and a WCAG contrast check. Live and ready to try.

An AI tool that turns a few words into a full color system, with a live preview and a WCAG contrast check. Live and ready to try.

Case Study

AI Toll

Accessibility

Design Systems

Web App

REBRAND & WEBSITE

CAMIC

A rebrand and website redesign for CAMIC, the national association representing Canada's mutual insurance companies. Their identity and website were dated, so we rebuilt both. The site is still live today, years later.

A rebrand and website redesign for CAMIC, the national association representing Canada's mutual insurance companies. Their identity and website were dated, so we rebuilt both. The site is still live today, years later.

Case Study

UX/UI

Web Design

Branding

Bilingual

More work

About me

I’ve spent years designing things people use. Just not always on a screen.

I studied Industrial Design, then worked in Graphic Design. In industrial design you can’t design a product without understanding the person who will hold it, use it, and live with it. That way of thinking stayed with me, and now I bring it to digital products.

I’m from Colombia. I lived three years in Australia, five in Canada, and traveled a lot in between. Living abroad taught me what it feels like to be the outsider, trying to figure out how things work in a place that wasn’t built for you. So when I design, I don’t only think about the average user. I think about the person who might struggle.

Outside of work, I’m usually on a tennis court, looking for good food somewhere new, or planning the next trip. I’m easygoing and direct, and I work best with people who care about what they build.

Based in Saskatchewan, Canada.

Lake Louise - Canada

Contact

Let's work together

Have a role or a project in mind? Send me an email and let’s talk. I usually reply within a day or two.

Have a role or a project in mind? Send me an email and let’s talk. I usually reply within a day or two.

Let's work together

Have a role or a project in mind? Send me an email and let’s talk. I usually reply within a day or two.

hello@ivanrojas.design

Get in Touch

hello@ivanrojas.design

Designed & built by Ivan Rojas

© 2026

hello@ivanrojas.design

Designed & built by Ivan Rojas

© 2026

hello@ivanrojas.design

Designed & built by Ivan Rojas

© 2026